Ever felt like there’s not enough time in a day to handle all of your social media accounts? Scheduling posts, replying to mentions, and maintaining an active presence on all platforms can be overwhelming.
Automation allows you to manage all of your accounts from one location. You can respond to requests, customer service issues, comments, @replies, and questions on time, without having to login to different platforms manually.
Some automation tools help you find trending topics and discover content that resonates with your target audience.
With more time, you can ensure the right content and messaging on each platform. You will also have more time to craft appropriate images, especially if the automation app has image editing capabilities.
Automation also gives you time to A/B test your marketing campaigns. You will be able to find out what content or message is working best, and support your findings with real data.
Social media automation also gives you time to check on marketing campaign reports and analysis. Insights you get help you identify areas to improve in the future campaigns. They can also show you what effect your current efforts have on your target audience.
Consistency is essential in social media marketing. Your message and how you deliver it should be consistent. You may feel like a robot repeating the same message and using the same language, but this is a big part of branding.
Delivering content predictably and effectively grows your follower base. If your audience knows when you will post next, and they will look forward to reading it.
Automating allows you to have publishing schedules across multiple platforms. 83% of marketers say social media post scheduling is the most suitable use of marketing automation.
Automation helps you create a working social media strategy. It ensures your messages are visible to the audience and helps you reach them on time.
Social media automation works for you 24/7 so that you are always available to customers. You can stay in touch with your audience when they are active.
You have complete control over content shared, times of posting, and frequency. Automation tools allow you to schedule posts after creating them. They then publish at the times of your choosing. They also make it easy for you to post your content on different platforms frequently.
Since automation tools provide you with insights on how your content is performing, it becomes easier to reach your target customers.