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Having a digital marketing strategy is essential if you want to stay competitive in your industry. But as a small business owner, you

Ninety-one percent customers report being more likely to engage with a brand that takes their individual needs into account when providing special offers

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re not talking World

The nature of social media is that it is always in a state of evolution. A modern innovation to the core, social media

Even if a social media team has “a clear vision of what [it] can do with social listening,” Talkwalker’s Arnaud Steinkuhler is aware

Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your organic reach on the

In today’s era, it is more important than ever for businesses to have a strong online presence. This is because when most people

It’s not often you have the face of your brand persona in the room with you, so it was a nice source of

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the